Ganzorig Strategy School

Strategy is a learnable human capability

and we are working to prove it, and to make it available to everyone

Ganzorig Strategy School is a non-profit research institute. We study what makes a strategist, and we are building a research-backed way to teach strategic thinking at scale. We believe strategy is not only for corporations, executives, or MBA classrooms: it is a human capacity that lets people and organizations create disproportionate results, even with limited resources.

The Framework

Half of strategy has been missing for fifty years.

For half a century, strategy has been taught as a largely analytical exercise — five forces, planning schools, competitive positioning. These tools are valuable. But they describe only half of strategy. They tell you what to do. They say little about who does it — and whether the people executing the plan carry the inner orientation that makes any strategy succeed or fail.

A dual framework of strategy

Strategy-as-Process

analysis, planning, positioning, and resource allocation. The visible, teachable half the world already knows.

Strategy-as-Attitude

the deep, largely subconscious orientation of the people who carry strategy out. The missing half.

Process without attitude produces beautiful plans and poor execution. Attitude without process produces enthusiastic chaos. Only together do they produce sustainable advantage.

Our Work

Prove the framework

We conduct interdisciplinary research with universities, scholars, and organizations to study strategic judgment, behaviour, decision-making, and strategic attitude — and whether they can be measured.

Build the curriculum

We are developing a research-backed education model that teaches strategic thinking at scale — for students, entrepreneurs, public leaders, young professionals, and underserved communities.

Why It Matters

In a world of widening inequality, rapid technological change, and unequal access to capital, strategy may be one of the few tools that helps people succeed without inherited advantages. Where money, technology, and positional advantage are absent, strategy is the one known means of producing disproportionate results. For those without wealth, networks, or position, it can become a powerful equalizer.

Ganzorig Strategy School

Who We Serve

Researchers and universities studying strategy, behavior, and decision-making

Entrepreneurs and small organizations competing with limited resources

Students and young professionals building their future

Public leaders and institutions in emerging markets

Disadvantaged and underrepresented communities seeking opportunity

Ganzorig Ulziibayar

Chair

A Mongolian business leader, strategist, and best-selling author. He is the Founding Chairman of Mandal Financial Group, a World Economic Forum Young Global Leader, Chair of the Education Reform Movement, and Founder of the World Financial History Museum, which houses more than one thousand artifacts spanning two millennia. He studied psychology and holds an MBA. His sixth book, Strategy Is Attitude: The Missing Half of Strategy, is an Amazon bestseller and the foundation of the School’s research program.

Ariuntuya Myagmar

Executive Director

Lead research and institutional development at Ganzorig Strategy School. Ariuntuya holds a Ph.D. in Social Sciences from Hitotsubashi University, Japan, with experience in academic research and international development across Japan, Mongolia, and global contexts.

Fellows

Munkhzaya Batbaatar

Fellow

Vice President for Undergraduate Academic Affairs and Research at the University of Finance and Economics and a non-executive member of the Monetary Policy Committee of the Bank of Mongolia (2025–present). Ph.D. in Business Administration (2013), Institute of Finance and Economics, Mongolia; Master of Banking and Finance (2021), Monash University, Melbourne, Australia.

Her research focuses on financial stability, bank risk management and governance, and ESG. At GSS, she is focused on working on the Customer Perspective and Responsibility constructs.

Oleg Petrenko

Fellow

Associate Professor at the Michael F. Price College of Business, University of Oklahoma, USA. Rath Chair in Strategic Management; Ph.D. in Strategic Management (2015), Oklahoma State University

His research focuses on executive psychology, examining how CEO psychological characteristics shape firm performance, strategy, and governance. At GSS, he is focused on working on integrating research across the various constructs and developing a theoretical framework.

Saranzaya Manalsuren

Fellow

Senior Lecturer, Business School, London South Bank University. PhD in Management (2017), University of Essex, UK.

Her research focuses on employee relations, female leadership, and Mongolian and Central Asian studies, with particular emphasis on examining Mongolian management practices through the lens of political, economic, and socio-cultural change.

Zulbayar Ulziibayar

Fellow

Lecturer, Business School, National University of Mongolia. Master in International Relations (2017), National University of Mongolia; Master of International Business (2016), University of Nice Sophia Antipolis.

His research focuses on international business, competition policy, strategic management, organizational behavior, and leadership.

Consultants

Bilguun Dariimaa

Consultant

Human Resources Director at Mandal Financial Group. Master of Human Resources Management (2018), Mongolian University of Science and Technology. She has over ten years of experience leading HR strategy, workforce planning, and organizational transformation in the telecommunications and financial sectors.

Her areas of expertise include talent management, HR governance, and data-driven decision-making.

Solongo Damdinsuren

Consultant

Leadership trainer and consultant. Bachelor of Business Administration (2007), CITI University, Mongolia. She has extensive experience in designing and delivering human-centered leadership and coaching programs for senior and middle managers.

Her areas of expertise include organizational HR capability, organizational culture, and behavioral change through human-centered leadership.

Researchers and Fellows

We are currently collaborating with researchers and academics around the world. Their names are not being disclosed at this stage.

We welcome researchers, universities, institutions, partners, and supporters who share our mission. Let us explore the missing half of strategy together.

Email: manager@ganzorig.org